Search Engine Optimization

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The Importance Of Search Engine Optimization (SEO)

SEO Is Not A Cost But An Investment. An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ANALYSIS

This stage we analyse the current state of your website. We will identify the potential competitors and their ranking, we validate the seo competitors, we are compering your company to the competition and then we do keyword research and select the target keywords.

OPTIMIZATION AND IMPLEMENTATION

The SEO Optimization and The Implementation phase is where the Analysis phase is put to use by optimizing your sites pages for your target terms and keyword. We go trough every single page and make sure it will be indexed by google for the desired search terms.

POST OPTIMISATION ANALYSIS

Post-optimization analysis allows for the measurement of campaign outcomes. We need to make sure that the optimised pages are properly indexed. This Phase is broken down into : Search Engine Monitoring, Position Reporting and Strategic Analysis.

REPORTING

We will prepare progress SEO reports around the projects goals and objectives. We present a big picture with a view of traffic over time, as well as specific details about engagement, conversions, landing pages and queries. We focus on key performance indicators (KPIs) obtained from your website data.

Our Search Engine Optimization (SEO) Process

Discovery

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

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Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

IA Overview

Produce suggestions for improving site performance based on user experience and navigation.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

Strategy

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

search google keyword

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

On-Site OPTIMIZATION

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

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Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, XML sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Content Marketing

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Content Creation

Regularly create quality content based on the Content Strategy.

Digital Public Relations

Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Social Media

Encourage audiences to share and discuss content related to a client's business.

Analysis and Reporting

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website.

How We Do It

An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.

LOCAL SEO

The process of optimizing your website so that you can gain higher local search rankings.

CONTENT WRITING

Content marketing is taking the forefront of what Google deems important. Our ability to develop and optimize quality content is at the center of our successful SEO efforts.

ON-PAGE SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic.

BLOGGING SERVICES

A combination of your input and the experience of the company working on the Blogging Services is the way that you will get results and get the leads that you are looking for.

WEBSITE ANALYTICS

One of the most important benefits to analyzing your Web statistics is that you are able to learn information about the visitors to your website.

BACKLINKING

Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO.