Pay Per Click Marketing (PPC)

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“Results driven PPC campaigns that continuously exceed expectations.”

Pay Per Click Marketing

PPC (‘Pay Per Click’), also known as paid search marketing, is a form of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site.

Whether you have active PPC campaigns or are completely new to the world of paid search, our team of Google certified PPC specialists are committed to achieving your goals. Our ROI focussed approach enables us to create a tailor-made strategy which is perfect for your business, and we can also manage your campaigns.

pay per click

Our Paid Process

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Define client information & business goals along with all required information to properly complete discovery process.

Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit.

Competitive Analysis

Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk.

Strategy

Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals.

Paid Search Strategy

Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

Landing Page and Campaign Setup

Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client.

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, XML sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Optimize

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.

Project BriefShort-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).

Analysis and Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Keys To A Successful Paid Media Campaign

Selection of the proper keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Landing page creation and optimization is put in place for each keyword.

Monthly Link building and content outreach takes place in order to augment ranking growth.

Enhanced Targeting With Paid Media Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

Uses keywords designed to direct visitors who are likely to be interested in your products and services.

  1. Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
  2. Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on “website design” will show your ads for the query “website design company”, but also “website design awards”, or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will display your ad for the query “website design company”, but not “website design jobs”.

Geographical Targeting

If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).

geographical targeting
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Timing

  • PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
  • PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
  • PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
  • PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
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