Content Marketing

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You’ve probably heard a lot about content marketing, but do you know how it could help your business?

Content marketing can increase visits to your site, improve your organic rankings and can provide your brand with great PR.

Beside are 6 stats which show you just how important content is!

Our Approach

Analysis and Competitor Research

Analysis With any content marketing client, the first thing we’ll do is sit down with you and work out your goals. What do you want to get from content marketing? How can we do this? How can we analyse what works and what doesn’t?

One of the major elements of any Hi-Sign content marketing campaign is the importance of research. We’ll take an in depth look at your industry and competitors in order to get an idea of where your brand sits.

Buyer personas

Lift conversion rates with detailed buyer personas. Get to know your customers, understand what makes them tick and create content that truly helps them succeed.

Content audit

Got a lot of content? Separate the good from the bad and know exactly what’s working and what isn’t. Focus on creating content that leaves a lasting impression.

Audience analysis

Create content that gets noticed. Know exactly what customers want, create SEO-friendly content and ensure it’s easily accessible to all customers.

Social listening

Understand what customers want in real-time so you can create content that continually delights them. Measure, analyze and consistently optimize all your social efforts.

Editorial strategy

Less guesswork and more results. A documented view of business goals, content to be produced, content formats, key deadlines and content workflow for success.

Throughout the following weeks we will create a strategy based around these discussions. This will include advice on which channels to use, who our target audience is and which industry leaders we can get to promote our content.

Once you have approved the plan and timeline, we can get to work on the next phase.

Design & Creation

Design Once we have fully understood your objectives, the creative process begins. This phase includes copywriting, design work and optimization for the web.

Once the brief – which includes the major campaign elements – is approved, our creative team will begin work on production of your content. Our design team consists of writers, illustrators and graphic designers with experience in a wide range of content creation.

After the brief, our designers will produce a mock-up of the creative and then begin working on the finished product.

From there, our SEO team will analyse the finished design in order to ensure that it is fully optimised from an organic perspective.

Publish

Publish Any content marketer worth their salt will tell you that good content is nothing without proper promotion.

Once your content is ready to go, we will create a post-publication plan. Our 20 years of digital experience have allowed us to forge relationships with both online and offline influencers in various industries.

This plan will involve creating a list of industry leaders we feel will be interested in your content. Our plan will also address issues such as deciding when and where to promote the content on social media channels.

Promote

Promote The final phase of our approach includes putting the plan discussed above into action.

To ensure that the campaign is successful we will evaluate the campaigns through our wide selection of industry-leading tools along with regular brand-agency communication.

What we consider a successful campaign will be determined right at the beginning of our “analysis” phase.

Content creation

“USE STORYTELLING TO CONNECT WITH YOUR AUDIENCE MORE EFFECTIVELY.”

Blogs

Access an extensive network of leading journalists, specialist copywriters and established influencers.

Ebooks and case studies

Develop and design compelling digital publications for your customers and prospects to read and download.

Infographics

Combine incisive research with beautiful design to share compelling insights and metrics with your readers.

Videos

Build compelling videos that inspire your customers, help them overcome challenges and realize their goals.

Social Media Content

Our Approach

Full-service approach

Develop and implement your social media strategy, content planning, management and amplification.

Social content

Improve your social page engagement with content that’s tailored to your platform and targeted at your audience.

Community Management

Plan and streamline all content across your social media channels to make sure your message is consistent.

Social listening

Monitor and analyze digital conversations to understand what customers are thinking about your company.

What we DO

Social media strategy

Gain an in-depth understanding of your audience and their social demands. Define how your brand can achieve social success by using a social media strategy.

Content planning

Plan and implement organic and paid promotion tactics across your social channels and ensure everything’s integrated with your other content marketing activities.

Social campaigns

Build brand affinity and lift brand awareness by creating and executing socially led campaigns that inspire consumers to amplify your content.

Paid social activity

Clearly define a social media plan to extend your content’s reach across your current audience and desired customers.

Sharing content

Analyze and report the success of all organic and paid amplification tactics to increase followers and shares, and drive brand awareness and reputation.

Measurement and reporting

Conduct an ongoing analysis of key metrics that ensures the desired audiences are interacting and engaging with your brand.

VIDEO CONTENT

Our Approach

Video strategy

Give your video content a boost with the latest data and our unparalleled experience in strategic content marketing.

Creative and concept

Develop data-driven creative concepts with your audience, strategic priorities and business ambitions in mind.

Full service production

Any format, any idea. Get top quality videos to answer your brief. Documentaries, social videos, live streaming, explainers and more.

Video amplification

The best content requires the best distribution. Leverage the best channels and tactics to drive results with video content.

What We DO

Audience

Discover what your customers love, need and are passionate about, and use this to produce beautiful content that compels them to act.

Creative

We develop and test outside-the-box video concepts to help you find the most effective and innovative way of communicating with your viewers.

Brand

We will hone your brief, clarify your messaging and establish your calls to action to help you achieve your objectives.

Produce

Collaborate on and execute video content to help achieve your objectives, assisted by the collective decades of experience in our creative studio.

Opportunities

We will find content gaps in the market, then establish how your brand can fill them with content that generates emotional responses.

Amplify

We optimize your content through SEO and distribute it through owned, earned and paid channels so you can be sure the right people watch and engage with it.

Advantages of Video Content Marketing

Content Marketing that speaks to your audience

Would you like your target audience to stay on your website for longer than usual? How about if they were significantly more likely to make a purchase having viewed what you published? If this sounds attractive, it may be time to invest in video content.

Video can bring great benefits to your online presence and overall marketing strategy. But of course, without quality content, it will be difficult to add value to your customers. That’s why we ensure all our video content is:

  • Produced according to your unique brand guidelines and objectives.
  • Created (in collaboration with King Content) by experienced industry professionals to the highest quality.
  • Developed to capture and retain online attention spans.
  • Optimized for search engines and social shareability.

What Video services we provide?

We approach each video with your objectives in mind, and cater to a wide range of formats. Several formats we may consider include:

  • Expert interviews.
  • Case studies.
  • How-to and demo videos.
  • Testimonials.
  • Profiles.
  • Webinars.
  • Video on demand.
  • Live streaming.
  • Event videos.
  • Animations.

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What makes our video content unique?

You’ll have peace of mind knowing that our video experts transforms our highly professional video content service into a uniquely attractive marketing offering is that your video content will be overseen by the same team that manages your comprehensive content marketing strategy. This means you can use our knowledge of your brand and the content tactics that are performing well across other media to produce video content that meets your strategic KPIs.

• Customer conversion focused Website content
• SEO focused content to drive more traffic
• Custom Blog Posts mapped to a marketing strategy
• Premium white papers, e-Books and Downloads
• Video content and video testimonials
• Lead Nurturing email content for campaigns
• Social Media content focused on target audience
• Press Releases
• Case Studies
• Info graphics